{"title":"Latest Additions","description":"\u003cp\u003eSelected for structure, balance and controlled presentation.\u003c\/p\u003e","products":[{"product_id":"natural-wavy-frizz-control-pomade-strong-hold","title":"Natural Wavy Hair Pomade — Strong Hold Frizz Control","description":"\u003cp data-start=\"7806\" data-end=\"7928\"\u003eA natural pomade crafted to enhance waves, control frizz, and provide long-lasting hold without heavy buildup.\u003c\/p\u003e\n\u003cp data-start=\"7930\" data-end=\"7954\"\u003e\u003cstrong data-start=\"7930\" data-end=\"7952\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"7955\" data-end=\"8070\"\u003e\n\u003cli data-start=\"7955\" data-end=\"7980\"\u003e\n\u003cp data-start=\"7957\" data-end=\"7980\"\u003eStrong, flexible hold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"7981\" data-end=\"8016\"\u003e\n\u003cp data-start=\"7983\" data-end=\"8016\"\u003eEnhances curl and wave patterns\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"8017\" data-end=\"8046\"\u003e\n\u003cp data-start=\"8019\" data-end=\"8046\"\u003eReduces frizz and dryness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"8047\" data-end=\"8070\"\u003e\n\u003cp data-start=\"8049\" data-end=\"8070\"\u003eSmooth natural finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"8072\" data-end=\"8152\"\u003e\u003cstrong data-start=\"8072\" data-end=\"8086\"\u003eHow to Use\u003c\/strong\u003e\u003cbr data-start=\"8086\" data-end=\"8089\"\u003eWork a small amount into damp or dry hair and style as desired.\u003c\/p\u003e\n\u003cp data-start=\"8154\" data-end=\"8176\"\u003e\u003cstrong data-start=\"8154\" data-end=\"8174\"\u003eProduct Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"8177\" data-end=\"8261\"\u003e\n\u003cli data-start=\"8177\" data-end=\"8204\"\u003e\n\u003cp data-start=\"8179\" data-end=\"8204\"\u003eLong-lasting definition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"8205\" data-end=\"8227\"\u003e\n\u003cp data-start=\"8207\" data-end=\"8227\"\u003eNon-greasy texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"8228\" data-end=\"8261\"\u003e\n\u003cp data-start=\"8230\" data-end=\"8261\"\u003eSupports natural wave formation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"8263\" data-end=\"8303\"\u003e\u003cbr data-start=\"8274\" data-end=\"8277\"\u003eStrong hold. Clean finish.\u003c\/p\u003e","brand":"1","offers":[{"title":"100g","offer_id":52763744567560,"sku":"CJST190684701AZ","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/files\/HY0jadvVAdeRitkPzfi0qQ8_3_gps_generated.png?v=1763937728"},{"product_id":"portable-electric-shaver-travel-maintenance","title":"Portable Electric Shaver — Travel Maintenance","description":"\u003ch2 data-start=\"442\" data-end=\"490\"\u003ePortable Electric Shaver — Travel Maintenance\u003c\/h2\u003e\n\u003cp data-start=\"492\" data-end=\"547\"\u003eCompact upkeep for controlled presentation on the move.\u003c\/p\u003e\n\u003cp data-start=\"549\" data-end=\"691\"\u003eThis lightweight electric shaver is designed for quick touch-ups, short growth, and maintaining clean lines when a full shave isn’t practical.\u003c\/p\u003e\n\u003cp data-start=\"693\" data-end=\"825\"\u003eIdeal for travel, gym bags, or office drawers — it keeps stubble and edges under control without the need for water or a full setup.\u003c\/p\u003e\n\u003cp data-start=\"827\" data-end=\"852\"\u003eSpeed supports structure.\u003c\/p\u003e\n\u003ch3 data-start=\"859\" data-end=\"875\"\u003eWhy It Works\u003c\/h3\u003e\n\u003cp data-start=\"877\" data-end=\"1006\"\u003e• Compact, pocket-ready design\u003cbr data-start=\"907\" data-end=\"910\"\u003e• USB rechargeable\u003cbr data-start=\"928\" data-end=\"931\"\u003e• Suitable for short growth and touch-ups\u003cbr data-start=\"972\" data-end=\"975\"\u003e• Designed for low irritation\u003c\/p\u003e\n\u003ch3 data-start=\"1013\" data-end=\"1033\"\u003eWhat It Improves\u003c\/h3\u003e\n\u003cp data-start=\"1035\" data-end=\"1178\"\u003e• Cleaner in-between maintenance\u003cbr data-start=\"1067\" data-end=\"1070\"\u003e• Controlled stubble\u003cbr data-start=\"1090\" data-end=\"1093\"\u003e• Reduced need for frequent blade shaving\u003cbr data-start=\"1134\" data-end=\"1137\"\u003e• Consistent appearance while traveling\u003c\/p\u003e\n\u003ch3 data-start=\"1185\" data-end=\"1199\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1201\" data-end=\"1305\"\u003eCharge fully before use.\u003cbr data-start=\"1225\" data-end=\"1228\"\u003eUse on dry skin with light pressure.\u003cbr data-start=\"1264\" data-end=\"1267\"\u003eBest for short growth and maintenance.\u003c\/p\u003e\n\u003cp data-start=\"1307\" data-end=\"1356\"\u003eFor sharper definition, pair with a safety razor.\u003c\/p\u003e\n\u003cp data-start=\"1385\" data-end=\"1414\"\u003eMaintain structure. Anywhere.\u003c\/p\u003e","brand":"1","offers":[{"title":"Tech Black","offer_id":52780322947336,"sku":"CJYD211665703CX","price":28.99,"currency_code":"GBP","in_stock":true},{"title":"Gradient Silver","offer_id":52780322881800,"sku":"CJYD211665701AZ","price":26.99,"currency_code":"GBP","in_stock":true},{"title":"Ivory White","offer_id":52780322914568,"sku":"CJYD211665704DW","price":26.99,"currency_code":"GBP","in_stock":true},{"title":"Gradient Blue","offer_id":52780322849032,"sku":"CJYD211665702BY","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/files\/14c5ffdc-0f03-41b3-a03b-e22c26c29893_trans.jpg?v=1771188049"},{"product_id":"beard-oil-set-foundation-4-scents","title":"Beard Oil Set — Foundation (4 Scents)","description":"\u003ch2 data-start=\"453\" data-end=\"493\"\u003eBeard Oil Set — Foundation (4 Scents)\u003c\/h2\u003e\n\u003cp data-start=\"495\" data-end=\"567\"\u003eThe same lightweight foundation formula in four distinct scent profiles.\u003c\/p\u003e\n\u003cp data-start=\"569\" data-end=\"683\"\u003eDesigned to soften texture, reduce dryness, and support balanced presentation — without heaviness or excess shine.\u003c\/p\u003e\n\u003cp data-start=\"685\" data-end=\"776\"\u003eThis set allows you to rotate fragrance while maintaining a consistent grooming foundation.\u003c\/p\u003e\n\u003cp data-start=\"778\" data-end=\"825\"\u003eControl stays the same. Only the scent changes.\u003c\/p\u003e\n\u003ch3 data-start=\"832\" data-end=\"852\"\u003eWhat It Improves\u003c\/h3\u003e\n\u003cp data-start=\"854\" data-end=\"979\"\u003e• Softness and manageability\u003cbr data-start=\"882\" data-end=\"885\"\u003e• Reduced dryness and irritation\u003cbr data-start=\"917\" data-end=\"920\"\u003e• Smoother texture\u003cbr data-start=\"938\" data-end=\"941\"\u003e• More controlled overall appearance\u003c\/p\u003e\n\u003ch3 data-start=\"986\" data-end=\"999\"\u003eWhy a Set\u003c\/h3\u003e\n\u003cp data-start=\"1001\" data-end=\"1116\"\u003e• Explore different scent profiles\u003cbr data-start=\"1035\" data-end=\"1038\"\u003e• Rotate based on season or setting\u003cbr data-start=\"1073\" data-end=\"1076\"\u003e• Maintain consistent daily foundation\u003c\/p\u003e\n\u003cp data-start=\"1118\" data-end=\"1148\"\u003eOne formula. Four expressions.\u003c\/p\u003e\n\u003ch3 data-start=\"1155\" data-end=\"1169\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1171\" data-end=\"1274\"\u003eApply several drops to clean or slightly damp beard.\u003cbr data-start=\"1223\" data-end=\"1226\"\u003eMassage into skin first, then distribute evenly.\u003c\/p\u003e\n\u003cp data-start=\"1276\" data-end=\"1321\"\u003eUse daily as part of the refinement sequence.\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1387\"\u003eConsistent structure. Personal scent.\u003c\/p\u003e","brand":"Form\/\/Function","offers":[{"title":"Beard Oil Set 4 Piece 30ml","offer_id":52810220503304,"sku":"\u003cnone\u003e","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/files\/JIkjabnrBIzA6-kPxL7VgAY_2_gps_generated.png?v=1771146158"},{"product_id":"nose-ear-trimmer-detail-maintenance","title":"Nose \u0026 Ear Trimmer — Detail Maintenance","description":"\u003ch2 data-start=\"513\" data-end=\"555\"\u003eNose \u0026amp; Ear Trimmer — Detail Maintenance\u003c\/h2\u003e\n\u003cp data-start=\"557\" data-end=\"600\"\u003eControlled removal of unwanted detail hair.\u003c\/p\u003e\n\u003cp data-start=\"602\" data-end=\"715\"\u003eThis compact electric trimmer is designed to maintain a clean, composed appearance without pulling or irritation.\u003c\/p\u003e\n\u003cp data-start=\"717\" data-end=\"814\"\u003eNose and ear hair may be subtle — but visible stray growth disrupts an otherwise structured look.\u003c\/p\u003e\n\u003cp data-start=\"816\" data-end=\"887\"\u003eThis tool keeps detail areas controlled between full grooming sessions.\u003c\/p\u003e\n\u003ch3 data-start=\"894\" data-end=\"910\"\u003eWhy It Works\u003c\/h3\u003e\n\u003cp data-start=\"912\" data-end=\"1041\"\u003e• Smooth rotary cutting head\u003cbr data-start=\"940\" data-end=\"943\"\u003e• Designed for sensitive areas\u003cbr data-start=\"973\" data-end=\"976\"\u003e• Stainless steel blade system\u003cbr data-start=\"1006\" data-end=\"1009\"\u003e• Compact, travel-ready design\u003c\/p\u003e\n\u003ch3 data-start=\"1048\" data-end=\"1068\"\u003eWhat It Improves\u003c\/h3\u003e\n\u003cp data-start=\"1070\" data-end=\"1208\"\u003e• Cleaner overall presentation\u003cbr data-start=\"1100\" data-end=\"1103\"\u003e• Reduced visible stray hair\u003cbr data-start=\"1131\" data-end=\"1134\"\u003e• Comfortable trimming without tugging\u003cbr data-start=\"1172\" data-end=\"1175\"\u003e• Consistent detail maintenance\u003c\/p\u003e\n\u003ch3 data-start=\"1215\" data-end=\"1229\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1231\" data-end=\"1307\"\u003eInsert gently into the nose or ear.\u003cbr data-start=\"1266\" data-end=\"1269\"\u003eUse slow, controlled circular motions.\u003c\/p\u003e\n\u003cp data-start=\"1309\" data-end=\"1352\"\u003eClean head after use.\u003cbr data-start=\"1330\" data-end=\"1333\"\u003eMaintain regularly.\u003c\/p\u003e\n\u003cp data-start=\"1381\" data-end=\"1401\"\u003eControl the details.\u003c\/p\u003e","brand":"Form\/\/Function","offers":[{"title":"Black","offer_id":52849918738696,"sku":"14:193;200007763:201336106","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/files\/S19f7a6580927433ca552f83a483c72d2a.webp?v=1771184903"},{"product_id":"electric-shaver-maintenance-vgr-v-353","title":"Electric Shaver — Maintenance (VGR V-353)","description":"\u003ch2 data-start=\"516\" data-end=\"548\"\u003eElectric Shaver — Maintenance\u003c\/h2\u003e\n\u003cp data-start=\"550\" data-end=\"594\"\u003eControlled upkeep between deliberate shaves.\u003c\/p\u003e\n\u003cp data-start=\"596\" data-end=\"738\"\u003eThis compact electric shaver is designed for quick, consistent maintenance — ideal for light stubble, neckline touch-ups, and travel grooming.\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"865\"\u003eWhile a blade offers maximum precision, an electric shaver provides speed and convenience when full edge work isn’t required.\u003c\/p\u003e\n\u003cp data-start=\"867\" data-end=\"902\"\u003eKeep lines clean. Maintain balance.\u003c\/p\u003e\n\u003ch3 data-start=\"909\" data-end=\"925\"\u003eWhy It Works\u003c\/h3\u003e\n\u003cp data-start=\"927\" data-end=\"1058\"\u003e• Compact, lightweight design\u003cbr data-start=\"956\" data-end=\"959\"\u003e• USB rechargeable\u003cbr data-start=\"977\" data-end=\"980\"\u003e• Smooth trimming for stubble and short growth\u003cbr data-start=\"1026\" data-end=\"1029\"\u003e• Suitable for daily upkeep\u003c\/p\u003e\n\u003ch3 data-start=\"1065\" data-end=\"1085\"\u003eWhat It Improves\u003c\/h3\u003e\n\u003cp data-start=\"1087\" data-end=\"1221\"\u003e• Cleaner in-between maintenance\u003cbr data-start=\"1119\" data-end=\"1122\"\u003e• Reduced irritation from frequent blade use\u003cbr data-start=\"1166\" data-end=\"1169\"\u003e• Travel-ready grooming\u003cbr data-start=\"1192\" data-end=\"1195\"\u003e• Faster daily touch-ups\u003c\/p\u003e\n\u003ch3 data-start=\"1228\" data-end=\"1242\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1244\" data-end=\"1354\"\u003eCharge fully before first use.\u003cbr data-start=\"1274\" data-end=\"1277\"\u003eUse on dry skin with light pressure.\u003cbr data-start=\"1313\" data-end=\"1316\"\u003eBest for maintenance and short growth.\u003c\/p\u003e\n\u003cp data-start=\"1356\" data-end=\"1410\"\u003eFor sharper edge definition, pair with a safety razor.\u003c\/p\u003e\n\u003cp data-start=\"1439\" data-end=\"1483\"\u003eSpeed for upkeep. Precision when it matters.\u003c\/p\u003e","brand":"Form\/\/Function","offers":[{"title":"USB blade","offer_id":52849942233352,"sku":"14:496#USB blade","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"USB blade 1","offer_id":52849942266120,"sku":"14:1254#USB blade","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"V-353black","offer_id":52849942298888,"sku":"14:193#V-353black","price":21.99,"currency_code":"GBP","in_stock":true},{"title":"V-353green","offer_id":52849942331656,"sku":"14:175#V-353green","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/files\/EI4jacWyNvikitkP3LaziQI_3_gps_generated.png?v=1771176297"},{"product_id":"beard-wash-reset","title":"Beard Wash — Reset","description":"\u003cp data-start=\"508\" data-end=\"551\"\u003eClean foundation without stripping control.\u003c\/p\u003e\n\u003cp data-start=\"553\" data-end=\"692\"\u003eThis beard wash is designed to remove buildup, excess oil, and daily residue while preserving the balance your beard needs to sit properly.\u003c\/p\u003e\n\u003cp data-start=\"694\" data-end=\"843\"\u003eOverwashing and harsh shampoos flare hair outward and exaggerate imbalance.\u003cbr data-start=\"769\" data-end=\"772\"\u003eThis formula resets the beard without disrupting its natural structure.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"942\"\u003eUsed consistently, it supports cleaner lines, smoother texture, and more controlled presentation.\u003c\/p\u003e\n\u003ch3 data-start=\"949\" data-end=\"965\"\u003eWhy It Works\u003c\/h3\u003e\n\u003cp data-start=\"967\" data-end=\"1137\"\u003e• Removes buildup without harsh stripping\u003cbr data-start=\"1008\" data-end=\"1011\"\u003e• Maintains natural moisture balance\u003cbr data-start=\"1047\" data-end=\"1050\"\u003e• Reduces irritation beneath the beard\u003cbr data-start=\"1088\" data-end=\"1091\"\u003e• Supports smoother texture and better shape\u003c\/p\u003e\n\u003ch3 data-start=\"1144\" data-end=\"1164\"\u003eWhat It Improves\u003c\/h3\u003e\n\u003cp data-start=\"1166\" data-end=\"1267\"\u003e• Softness and manageability\u003cbr data-start=\"1194\" data-end=\"1197\"\u003e• Reduced dryness and flaking\u003cbr data-start=\"1226\" data-end=\"1229\"\u003e• Less itch\u003cbr data-start=\"1240\" data-end=\"1243\"\u003e• A cleaner silhouette\u003c\/p\u003e\n\u003cp data-start=\"1269\" data-end=\"1300\"\u003eClean beard. Controlled result.\u003c\/p\u003e\n\u003ch3 data-start=\"1307\" data-end=\"1321\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1323\" data-end=\"1439\"\u003eWet beard with warm water.\u003cbr data-start=\"1349\" data-end=\"1352\"\u003eMassage a small amount into the beard and skin beneath.\u003cbr data-start=\"1407\" data-end=\"1410\"\u003eRinse thoroughly and pat dry.\u003c\/p\u003e\n\u003cp data-start=\"1441\" data-end=\"1496\"\u003eUse 2–3 times per week.\u003cbr data-start=\"1464\" data-end=\"1467\"\u003eRinse with water on off days.\u003c\/p\u003e\n\u003cp data-start=\"1560\" data-end=\"1605\"\u003eReset the foundation. Maintain the structure.\u003c\/p\u003e","brand":"Form\/\/Function","offers":[{"title":"120 ml","offer_id":52891796046088,"sku":"\u003cnone\u003e","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/files\/Yurhersu_Beard_wash.png?v=1771091631"},{"product_id":"beard-wash-conditioner-reset-balance-system","title":"Beard Wash \u0026 Conditioner — Reset + Balance System","description":"\u003ch2 data-start=\"599\" data-end=\"651\"\u003eBeard Wash \u0026amp; Conditioner — Reset + Balance System\u003c\/h2\u003e\n\u003cp data-start=\"653\" data-end=\"726\"\u003eA two-step foundation designed to cleanse thoroughly and restore balance.\u003c\/p\u003e\n\u003cp data-start=\"728\" data-end=\"844\"\u003eThis set combines a controlled deep clean with moisture support to reset the beard without disrupting its structure.\u003c\/p\u003e\n\u003cp data-start=\"846\" data-end=\"1037\"\u003eHarsh washing routines often leave the beard dry, flared, and difficult to manage. This system removes buildup while preserving the balance needed for softer texture and cleaner presentation.\u003c\/p\u003e\n\u003cp data-start=\"1039\" data-end=\"1071\"\u003eNo excess. Just deliberate care.\u003c\/p\u003e\n\u003ch3 data-start=\"1078\" data-end=\"1094\"\u003eWhat It Does\u003c\/h3\u003e\n\u003cp data-start=\"1096\" data-end=\"1260\"\u003e• Removes dirt and buildup without harsh stripping\u003cbr data-start=\"1146\" data-end=\"1149\"\u003e• Restores softness and flexibility\u003cbr data-start=\"1184\" data-end=\"1187\"\u003e• Reduces dryness and irritation\u003cbr data-start=\"1219\" data-end=\"1222\"\u003e• Improves texture and manageability\u003c\/p\u003e\n\u003ch3 data-start=\"1267\" data-end=\"1283\"\u003eWho It’s For\u003c\/h3\u003e\n\u003cp data-start=\"1285\" data-end=\"1375\"\u003eIdeal for medium to longer beards that require regular cleansing without losing structure.\u003c\/p\u003e\n\u003cp data-start=\"1377\" data-end=\"1454\"\u003eDesigned for men who value control and consistency over complicated routines.\u003c\/p\u003e\n\u003ch3 data-start=\"1461\" data-end=\"1475\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1477\" data-end=\"1558\"\u003eApply beard wash to wet beard and massage into skin and hair.\u003cbr data-start=\"1538\" data-end=\"1541\"\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp data-start=\"1560\" data-end=\"1622\"\u003eFollow with conditioner.\u003cbr data-start=\"1584\" data-end=\"1587\"\u003eLeave on briefly, then rinse clean.\u003c\/p\u003e\n\u003cp data-start=\"1624\" data-end=\"1660\"\u003eUse 2–3 times per week or as needed.\u003c\/p\u003e\n\u003cp data-start=\"1689\" data-end=\"1727\"\u003eReset the foundation. Restore balance.\u003c\/p\u003e","brand":"Form\/\/Function","offers":[{"title":"Beard Wash and Conditioner","offer_id":52891796308232,"sku":"\u003cnone\u003e","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/files\/S6f3d842158424e7ca8d1c8753f7b06b4R.webp?v=1771193218"},{"product_id":"skin-care-set-reset-restore-system","title":"Skin Care Set — Reset \u0026 Restore System","description":"\u003ch2 data-start=\"760\" data-end=\"801\"\u003eSkin Care Set — Reset \u0026amp; Restore System\u003c\/h2\u003e\n\u003cp data-start=\"803\" data-end=\"895\"\u003eA structured skincare routine designed to maintain balance, clarity, and controlled texture.\u003c\/p\u003e\n\u003cp data-start=\"897\" data-end=\"1019\"\u003eThis set brings together cleansing, hydration, and targeted eye care to support skin that looks composed — not overworked.\u003c\/p\u003e\n\u003cp data-start=\"1021\" data-end=\"1136\"\u003eDaily grooming extends beyond the beard.\u003cbr data-start=\"1061\" data-end=\"1064\"\u003eHealthy skin provides the foundation for a sharper overall presentation.\u003c\/p\u003e\n\u003cp data-start=\"1138\" data-end=\"1170\"\u003eNo excess. Just deliberate care.\u003c\/p\u003e\n\u003ch3 data-start=\"1177\" data-end=\"1196\"\u003eWhat’s Included\u003c\/h3\u003e\n\u003cp data-start=\"1198\" data-end=\"1402\"\u003e• Facial Cleanser — removes buildup without stripping balance\u003cbr data-start=\"1259\" data-end=\"1262\"\u003e• Moisturizer — restores hydration and improves texture\u003cbr data-start=\"1317\" data-end=\"1320\"\u003e• Eye Care — reduces visible fatigue and puffiness\u003cbr data-start=\"1370\" data-end=\"1373\"\u003e• Supporting grooming tools\u003c\/p\u003e\n\u003cp data-start=\"1404\" data-end=\"1445\"\u003eEach step supports reset and restoration.\u003c\/p\u003e\n\u003ch3 data-start=\"1452\" data-end=\"1472\"\u003eWhat It Improves\u003c\/h3\u003e\n\u003cp data-start=\"1474\" data-end=\"1569\"\u003e• Smoother skin texture\u003cbr data-start=\"1497\" data-end=\"1500\"\u003e• Reduced dryness\u003cbr data-start=\"1517\" data-end=\"1520\"\u003e• Improved balance\u003cbr data-start=\"1538\" data-end=\"1541\"\u003e• More composed appearance\u003c\/p\u003e\n\u003cp data-start=\"1571\" data-end=\"1603\"\u003eConsistent care creates control.\u003c\/p\u003e\n\u003ch3 data-start=\"1610\" data-end=\"1624\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1626\" data-end=\"1742\"\u003eCleanse morning and evening.\u003cbr data-start=\"1654\" data-end=\"1657\"\u003eApply moisturizer evenly to face and neck.\u003cbr data-start=\"1699\" data-end=\"1702\"\u003eUse eye care sparingly beneath the eyes.\u003c\/p\u003e\n\u003cp data-start=\"1744\" data-end=\"1780\"\u003eMaintain daily for balanced results.\u003c\/p\u003e\n\u003cp data-start=\"1809\" data-end=\"1848\"\u003eReset the skin. Restore the foundation.\u003c\/p\u003e","brand":"Form\/\/Function","offers":[{"title":"Facial care kit","offer_id":53026021966088,"sku":"CJMB226129001AZ","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/files\/1ab0ea80-4aaf-4e3d-b8d0-aedae30fa8a8_5bbee68f-4b43-4a8b-a188-aa877607de4d.png?v=1771153787"},{"product_id":"beard-oil-foundation-1","title":"Beard Oil — Foundation","description":"\u003ch3\u003eWhy It Works\u003c\/h3\u003e\n\u003cp\u003eA lightweight conditioning oil engineered to soften, hydrate, and define your beard from the ground up. Formulated for daily use across all skin types, this 30ml blend absorbs quickly without residue, delivering essential moisture where structure meets care.\u003c\/p\u003e\n\u003ch3\u003eWhat It Improves\u003c\/h3\u003e\n\u003cp\u003e• Softens coarse hair and reduces irritation\u003cbr\u003e• Hydrates skin beneath the beard to prevent dryness\u003cbr\u003e• Enhances natural definition and manageability\u003cbr\u003e• Suitable for all skin types and beard lengths\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNet content:\u003c\/strong\u003e 30ml\u003c\/p\u003e","brand":"1","offers":[{"title":"30ml","offer_id":53406768726280,"sku":"CJJT188139001AZ","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/files\/2cd4614d-1c3c-482b-9cdb-b2db8f187f5f.jpg?v=1772306406"},{"product_id":"beard-brush-comb-set-structure","title":"Beard Brush \u0026 Comb Set — Structure","description":"\u003cp\u003eBuild the foundation of a refined beard with daily structure and intentional grooming. This essential brush and comb set trains growth direction, distributes natural oils, and creates the definition that separates a maintained beard from a refined one.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat's Included:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural boar bristle brush with beechwood handle\u003c\/li\u003e\n\u003cli\u003ePrecision styling comb\u003c\/li\u003e\n\u003cli\u003eLinen travel bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy Structure Matters:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBoar bristles work with your beard's natural texture to distribute oils from root to tip while gently exfoliating the skin beneath. Daily brushing trains your beard to grow in the direction you want, creating shape and eliminating the unruly, unkempt look. The compact 10cm design offers control without bulk.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBrush daily in downward strokes to train growth and distribute oils evenly. Follow with the comb to define edges and remove tangles. For best results, use after applying Beard Oil — Foundation to lock in moisture and maximize styling control.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBristle material: Natural boar bristle\u003c\/li\u003e\n\u003cli\u003eHandle: Beechwood\u003c\/li\u003e\n\u003cli\u003eBristle length: 1.8cm\u003c\/li\u003e\n\u003cli\u003eTotal length: 10cm\u003c\/li\u003e\n\u003cli\u003eWeight: 135g\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"1","offers":[{"title":"Brush \u0026 Comb Set","offer_id":53451753750792,"sku":"CJPF135525501AZ","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/files\/d2ffef83-bae1-434f-a985-b8d4046183d6.jpg?v=1773052780"},{"product_id":"beard-balm-structure","title":"Beard Balm — Structure","description":"\u003cp\u003e\u003cstrong\u003eStructured hold without stiffness.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis leave-in conditioning balm moisturizes, softens, and shapes your beard with controlled definition. Formulated with shea butter for softening, sweet almond oil for conditioning and growth support, and beeswax for lasting hold that seals in moisture throughout the day.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy It Works\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides light to medium hold for shape and definition\u003c\/li\u003e\n\u003cli\u003eConditions and softens coarse facial hair\u003c\/li\u003e\n\u003cli\u003eSeals in moisture without heaviness or residue\u003c\/li\u003e\n\u003cli\u003eSupports healthy beard growth and manageability\u003c\/li\u003e\n\u003cli\u003eSuitable for all beard types and lengths\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat It Improves\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShape retention and controlled presentation\u003c\/li\u003e\n\u003cli\u003eSoftness and reduced frizz\u003c\/li\u003e\n\u003cli\u003eMoisture balance beneath the beard\u003c\/li\u003e\n\u003cli\u003eOverall manageability and definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWarm a small amount between palms until melted. Distribute evenly through beard from root to tip. Shape and style as desired. Use daily or as needed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShea butter, sweet almond oil, beeswax\u003c\/p\u003e\n\n\u003cp\u003eStructure. Definition. Control.\u003c\/p\u003e","brand":"1","offers":[{"title":"Balm","offer_id":53451781439752,"sku":"CJBJPFMB00050-Balm","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/files\/1956274433928.jpg?v=1773073415"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/collections\/1000089317.png?v=1765451618","url":"https:\/\/formfunctionmen.com\/collections\/latest-additions.oembed","provider":"Form\/\/Function","version":"1.0","type":"link"}