{"title":"Foundation","description":"\u003cp\u003eConditioning oils and products that establish the base layer of your grooming routine. The Foundation pillar nourishes, softens, and prepares your beard for refinement.\u003c\/p\u003e","products":[{"product_id":"beard-oil-set-foundation-4-scents","title":"Beard Oil Set — Foundation (4 Scents)","description":"\u003ch2 data-start=\"453\" data-end=\"493\"\u003eBeard Oil Set — Foundation (4 Scents)\u003c\/h2\u003e\n\u003cp data-start=\"495\" data-end=\"567\"\u003eThe same lightweight foundation formula in four distinct scent profiles.\u003c\/p\u003e\n\u003cp data-start=\"569\" data-end=\"683\"\u003eDesigned to soften texture, reduce dryness, and support balanced presentation — without heaviness or excess shine.\u003c\/p\u003e\n\u003cp data-start=\"685\" data-end=\"776\"\u003eThis set allows you to rotate fragrance while maintaining a consistent grooming foundation.\u003c\/p\u003e\n\u003cp data-start=\"778\" data-end=\"825\"\u003eControl stays the same. Only the scent changes.\u003c\/p\u003e\n\u003ch3 data-start=\"832\" data-end=\"852\"\u003eWhat It Improves\u003c\/h3\u003e\n\u003cp data-start=\"854\" data-end=\"979\"\u003e• Softness and manageability\u003cbr data-start=\"882\" data-end=\"885\"\u003e• Reduced dryness and irritation\u003cbr data-start=\"917\" data-end=\"920\"\u003e• Smoother texture\u003cbr data-start=\"938\" data-end=\"941\"\u003e• More controlled overall appearance\u003c\/p\u003e\n\u003ch3 data-start=\"986\" data-end=\"999\"\u003eWhy a Set\u003c\/h3\u003e\n\u003cp data-start=\"1001\" data-end=\"1116\"\u003e• Explore different scent profiles\u003cbr data-start=\"1035\" data-end=\"1038\"\u003e• Rotate based on season or setting\u003cbr data-start=\"1073\" data-end=\"1076\"\u003e• Maintain consistent daily foundation\u003c\/p\u003e\n\u003cp data-start=\"1118\" data-end=\"1148\"\u003eOne formula. Four expressions.\u003c\/p\u003e\n\u003ch3 data-start=\"1155\" data-end=\"1169\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1171\" data-end=\"1274\"\u003eApply several drops to clean or slightly damp beard.\u003cbr data-start=\"1223\" data-end=\"1226\"\u003eMassage into skin first, then distribute evenly.\u003c\/p\u003e\n\u003cp data-start=\"1276\" data-end=\"1321\"\u003eUse daily as part of the refinement sequence.\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1387\"\u003eConsistent structure. Personal scent.\u003c\/p\u003e","brand":"Form\/\/Function","offers":[{"title":"Beard Oil Set 4 Piece 30ml","offer_id":52810220503304,"sku":"\u003cnone\u003e","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/files\/JIkjabnrBIzA6-kPxL7VgAY_2_gps_generated.png?v=1771146158"},{"product_id":"beard-oil-foundation","title":"Beard Oil — Foundation","description":"\u003cp\u003eBeard Oil — Foundation\u003c\/p\u003e\n\u003cp\u003eLightweight control for texture, balance, and skin health.\u003c\/p\u003e\n\u003cp\u003eThis beard oil is designed to support structure — not hype.\u003c\/p\u003e\n\u003cp\u003eInfused with tea tree extract, it helps maintain a clean, balanced foundation beneath your beard while reducing irritation and excess buildup.\u003c\/p\u003e\n\u003cp\u003eUsed consistently, it improves how your beard sits, moves, and reflects light — making it appear smoother and more controlled.\u003c\/p\u003e\n\u003cp\u003eWhy It Works\u003c\/p\u003e\n\u003cp\u003e• Fast-absorbing, non-greasy finish\u003c\/p\u003e\n\u003cp\u003e• Supports balanced skin beneath the beard\u003c\/p\u003e\n\u003cp\u003e• Reduces irritation and buildup\u003c\/p\u003e\n\u003cp\u003e• Improves texture and overall presentation\u003c\/p\u003e\n\u003cp\u003eWhat It Does\u003c\/p\u003e\n\u003cp\u003e• Softens coarse hair\u003c\/p\u003e\n\u003cp\u003e• Minimises visible frizz\u003c\/p\u003e\n\u003cp\u003e• Helps prevent dryness and itch\u003c\/p\u003e\n\u003cp\u003e• Creates a smoother, more intentional silhouette\u003c\/p\u003e\n\u003cp\u003eHow to Use\u003c\/p\u003e\n\u003cp\u003eApply 3–6 drops to a clean, slightly damp beard.\u003c\/p\u003e\n\u003cp\u003eMassage into the skin first, then pull evenly through the hair.\u003c\/p\u003e\n\u003cp\u003eBest used daily after showering.\u003c\/p\u003e\n\u003cp\u003eFoundation for controlled grooming.\u003c\/p\u003e","brand":"Form\/\/Function","offers":[{"title":"30 ml","offer_id":52872068989192,"sku":"\u003cnone\u003e","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/files\/Tea_tree_beard_oil.png?v=1771091500"},{"product_id":"beard-oil-foundation-1","title":"Beard Oil — Foundation","description":"\u003ch3\u003eWhy It Works\u003c\/h3\u003e\n\u003cp\u003eA lightweight conditioning oil engineered to soften, hydrate, and define your beard from the ground up. Formulated for daily use across all skin types, this 30ml blend absorbs quickly without residue, delivering essential moisture where structure meets care.\u003c\/p\u003e\n\u003ch3\u003eWhat It Improves\u003c\/h3\u003e\n\u003cp\u003e• Softens coarse hair and reduces irritation\u003cbr\u003e• Hydrates skin beneath the beard to prevent dryness\u003cbr\u003e• Enhances natural definition and manageability\u003cbr\u003e• Suitable for all skin types and beard lengths\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNet content:\u003c\/strong\u003e 30ml\u003c\/p\u003e","brand":"1","offers":[{"title":"30ml","offer_id":53406768726280,"sku":"CJJT188139001AZ","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/files\/2cd4614d-1c3c-482b-9cdb-b2db8f187f5f.jpg?v=1772306406"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6744\/4744\/collections\/man-in-bow-tie.png?v=1771348650","url":"https:\/\/formfunctionmen.com\/collections\/foundation.oembed","provider":"Form\/\/Function","version":"1.0","type":"link"}